Yes, it’s stating the obvious
Elegantly!
It’s a survival guide for 2021
To live and let live
Lessons and insights
A must see plenary
For a long time brands have been asking
“Who is my consumer, who is right for me?”
It’s about time, for brands to ask
“Am I the right brand for customers?’
For customers to consider
Buying, using, experiencing, buying again,
To advocate and to influence other prospects
Today and tomorrow
A brand that does things right
But more importantly focuses on doing
The right thing
To all stake holders
Not just share holders
For a purpose
Beyond profit
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